Vision

To be the premier model for investing in youth, empowering them to serve their nation and shape the future.

Mission

To harness the energy of youth, our most valuable resource, by nurturing their character, creating the optimal environment to empower them, and enhancing their active participation in society.

Organizational Values

01
Passion for Excellence

We go beyond our accomplishments, constantly ensuring our organisation excels in its initiatives, programmes, and facilities.

02
Courage and Foresight

We drive transformation by preparing for the future, fostering innovation to adapt to the evolving landscape of the youth sector.

03
Inclusivity

We consistently strive to ensure our work is inclusive, reaching out to all young people across the country.

04
Crowdsourcing Culture

We consider every young individual an active contributor and advisor to our organisation, utilising crowdsourcing to multiply our impact.

05
Governmental Entrepreneurship

We lead as entrepreneurs in a dynamic and non-traditional government environment.

06
For the Youth, by the Youth

We serve the youth through 'youth-powered' initiatives, engaging them from planning to implementation.

Key Objectives

Nurture Character

Shaping and nourishing Emirati Youth Character through instilling values & national pride, raising awareness, and equipping them with capabilities and competencies

Cultivate Environment

Creating a conducive, world class ecosystem that enables and accelerates positive youth outcomes

Maximize Participation

Activating and maximizing Youth’s meaningful participation and contribution in local, national, regional and international platforms